The Diploma in Sales and Marketing is a business program examined by the Kenya National Examinations Council (KNEC).
It equips learners with practical and professional skills in selling, customer care, advertising, branding, market research, digital marketing, and strategic marketing management.
This course is ideal for people who want careers in sales, customer service, marketing, promotion, branding, or business development.
The course aims to prepare learners who can:
Market products and services effectively
Understand consumer behaviour and market trends
Handle customer complaints and manage customer relationships
Conduct market research and analyze competition
Promote products using traditional and digital marketing tools
Manage sales teams and meet sales targets
Build strong brands and manage corporate image
Prepare marketing budgets and campaigns
The diploma is divided into three modules—Module I, II, and III.
Focus on basic business and marketing knowledge.
Principles of Marketing
Fundamentals of Selling
Business Calculations & Statistics
ICT / Computer Applications
Entrepreneurship
Communication Skills
Life Skills
Principles of Management
Financial Accounting
More specialized marketing and selling units.
Sales Management
Customer Service
Consumer Behaviour
Marketing Management
Public Relations
Business Law
Economics
Quantitative Techniques
Project & Research Methods
Advanced and strategic marketing and sales skills.
Strategic Marketing
International Marketing
Brand Management
Retail & Distribution Management
Digital Marketing & E-Commerce
Marketing Research & Data Analysis
Industrial Attachment Report (Project)
Usually 2 years, consisting of:
Module I: ~6 months
Module II: ~6 months
Module III: ~6 months
Industrial Attachment: 3 months