* Certificate in Sales & Marketing

 KNEC Certificate in Sales and Marketing

The KNEC Certificate in Sales and Marketing is an entry-level business and marketing course examined by the Kenya National Examinations Council (KNEC). It equips learners with practical selling, marketing, customer service, and promotional skills needed in today’s competitive business environment.

It is ideal for beginners and those planning to progress into diploma and professional marketing careers.

Purpose:

To develop practical skills in sales techniques, marketing strategies, customer relationship management, and business communication, preparing learners for entry-level sales and marketing roles.

 Entry Requirements

To enroll, a student must have any one of the following:

• KCSE mean grade D+ (plus) and above, OR

• KNEC Certificate in Business Management, OR

• Any other relevant KNEC business certificate

Course Duration

• 1 year (usually 3 terms)

Course Content

The course introduces learners to core marketing and sales concepts.

Core Units

1. Introduction to Sales and Marketing
   Principles of marketing and selling.

2. Selling Skills & Techniques
   Personal selling, negotiation, and closing sales.

3. Consumer Behavior
   Understanding customer needs and buying patterns.

4. Marketing Communication & Promotion
   Advertising, public relations, and sales promotion.

5. Customer Care & Relationship Management
   Handling customers and after-sales service.

6. Market Research (Basic)
   Data collection and customer feedback analysis.

7. Sales Management (Basic)
   Sales planning, targets, and performance tracking.

8. Business Communication Skills
   Professional communication and presentation.

9. ICT in Marketing
   Computer applications and digital marketing basics.

10. Entrepreneurship & Business Ethics

 Skills You Gain

Graduates can:

• Promote and sell products and services

• Communicate persuasively with customers

• Handle customer complaints professionally

• Conduct basic market research

• Use digital tools in marketing and sales

• Support marketing and sales teams

Career Opportunities

After completion, graduates can work as:

• Sales Representative

• Marketing Assistant

• Sales Executive (junior)

• Customer Care Assistant

• Merchandiser

• Brand Promoter

Career Progression

This certificate enables progression to:

• KNEC Diploma in Sales and Marketing

• Diploma in Business Management

• Diploma in Marketing

• Professional courses in marketing and sales

Summary Table