The KNEC Artisan in Salesmanship is a vocational qualification under the Kenya National Examinations Council (KNEC). It is practical-oriented and designed to equip learners with basic sales, marketing, and customer service skills for entry-level positions in retail, trade, or business operations.
This is below certificate level, ideal for learners who want quick, workplace-ready skills.
KCSE mean grade: D- (Plain).
Typically 1 year.
Combines theory, practical sessions, and workplace attachment
Core units usually include:
Sales & Marketing Skills
Introduction to sales and marketing
Customer care and service
Retail operations
Product display and merchandising
Business & Communication Skills
Communication in business
Basic bookkeeping for sales
Negotiation and persuasion techniques
Other Skills
Entrepreneurship basics
Health and safety in the workplace
Industrial attachment / practical training
The focus is on hands-on skills for real-life sales and retail environments.
Administered by KNEC
Assessment includes:
Practical tasks and demonstrations
Short written tests
Successful learners receive a KNEC Artisan Certificate in Salesmanship
Graduates can work as:
Sales Assistants / Retail Clerks
Customer Service Representatives
Shop Attendants / Cashiers
Marketing Assistants
Entry-level sales or business support staff
This qualification also prepares learners for higher-level KNEC business and management certificates.